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Salary circa £170,000 base per annum plus on target 20% annual award
***CLOSING DATE FOR APPLICATIONS – 9TH APRIL 2025 – 1200HR ***
About The Role
The CMO plays a lead role in our work to grow and diversify audiences and will be responsible for delivering a compelling and cohesive brand strategy and experience that ensures the relevance of Which? to its wide range of audiences (consumers, businesses, policy makers and colleagues) across all channels. With a strategic remit covering brand, audience, communications and insight, this role oversees how the Which? brand and reputation are understood and perceived. This will deliver growth in the size, reach and diversity of Which?’s audiences; will generate insight to fuel the creation of innovative products to power engagement with these audiences; and will support growth in our commercial income.
The brand strategy will unify all customers and audiences across all Which? business functions, fuelling decisions for audiences to engage with Which? This role will be instrumental in ensuring that what we say about our organisation internally and externally aligns seamlessly with how people experience it. The role is particularly important in maintaining the profile trust and reputation of the organisation across its impact driving activity, for and on behalf of UK consumers and in communication to galvanise the internal teams to deliver against stretching transformation targets aligned with our values.
The CMO role is critical in driving successful development of new and existing revenue streams including Membership, B2B and B2B2C and partnerships, working cross-functionally with Content, Product and Commercial teams.
Key Responsibilities Include
Stratigic Leadership:
Senior Leadership
Brand
Audiences
Communications
Marketing
Insights
About You
Essential Experience & Skills
Desirable Experience & Skills
Benefits
We also have these benefits for you to consider:
The Interview Process For This Role Involves
About Which?
Which? is the UK’s consumer champion, here to make life simpler, fairer and safer for everyone. Read all about us on our website.
At Which? we value diversity and we’re committed to creating an inclusive culture where everyone is able to be themselves and to reach their full potential. We are proud that we are in the ‘Top 25 Inclusive Employers’ List and currently ranking 3rd.
We want to receive applications from everyone. We believe that a diverse workforce helps us to understand and create a positive impact for consumers.
As a Disability Confident Leader, we ensure that everyone can apply and be part of our recruitment processes and so we’ll make reasonable adjustments if you need them – just let us know when you apply. If you need assistance with applying (i.e., would like to apply by phone or post), email recruitment@which.co.uk. Find out more about the Disability Confident Interview Scheme here.
We promote a great work-life balance (the majority of our roles are now hybrid), offering flexible working options in addition to a full time working week (35 hours) e.g. part time or job shares where possible. If you wish to discuss any of these options, please contact the Resourcing team at resourcing@which.co.uk
Please note you must meet the essential criteria listed within the Role Profile, to have your application reviewed,
PLEASE NOTE THE CLOSING DATE FOR APPLICATIONS IS 1200 ON THE 9TH APRIL 2025, WE WILL NOT BE ABLE TO ACCEPT APPLICATIONS BEYOND THIS DATE