Get the basics right
There are a few simple things you should always do in a cover letter. These are:
- Address it to the specific person recruiting for this role (if you know who they are)
- Make it clear what position you’re applying for (include this in the subject line of your email too)
- Mention when you’re available for interview
- Explain when you’re available to start
- Include all relevant contact details
These may seem obvious, but they are important details that recruiters and hiring manager pay attention to.
Nail the ‘why’
The key to a good cover letter is nailing the ‘why’ – making it crystal clear why you’re perfect for this role. To do this, you need to show that you understand the requirements of the role, and that your experience and skills perfectly match these requirements.
It sounds simple, but you need to explain this in concise and punchy fashion. So get to the point quickly, and be specific – name the key skills and experiences that prove you are the right person for the job.
Flatter them
It’s also important to explain what attracted you to apply. Remember that this company will be very proud of what they do, and very excited about hiring someone equally exciting. So, show that you care about what they do, and that you’ve done your research on them. You don’t need to be overly complimentary but showing your interest in them is always a wise move.
Don’t be negative about leaving
When explaining your current position and why you’re now looking elsewhere, it’s vital that you frame it in a positive way. Complaining about your current role will actually be a concern for a prospective employer – they will worry that history could repeat itself. Instead, explain how this role represents the next step in your career – show them that you’re ambitious.
